Actual Veggies raises $7m series A, anticipates $20m+ revenues in 2025: ‘We’re not trying to imitate meat’
- Elizabeth Brown
- Feb 26
- 1 min read
Actual Veggies has raised a $7 million Series A round led by Relentless Consumer Partners to expand its ‘veggie-forward’ frozen burgers and fries on the back of triple-digit growth.
The round, which will help the startup expand its team and support its expansion in retail and foodservice, was also backed by New Fare Partners, Sovos Brands founder Todd Lachman and Tom Brady’s business partner Ben Rawitz.
Founded by Hailey Swartz and Jason Rosenbaum in 2020, Actual Veggies caters for consumers that are looking for vegetables and beans, and other whole food ingredients that can be clearly seen when you bite into its burgers, rather than meat analogs made from extruded proteins, said Swartz.