All of Cleancult’s products are packaged in cartons more usually associated with milk or juice, with the idea that they’re transferred into pourable, pumpable and sprayable bottles that can be used to do the cleaning, and then refilled again.
Robot Food was briefed to design branding that would counter any confusion around this, and make the refill/reuse process clear from the get-go. The Leeds-based studio created a series of central pack icons that hero each product’s ‘refillable glass partner’.