In January 2021, Mondelez International fully acquired Hu Master Holdings, known for its paleo chocolate, snack foods and NYC restaurant, for a reported $340 million. (Mondelez took a minority stake in April 2019). Some folks might have considered this a good time for a busy entrepreneur to kick back and relax, but Hu’s former chairman and cofounder, Jason H. Karp, was already well into his next act: a mission-driven food startup called HumanCo, which he cofounded with Ross Berman in 2019, before the Mondelez investment.
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