Vividly (formerly Cresicor), the leading modern trade promotion management solution (TPM), today announced its $18M Series A financing round led by 645 Ventures and Vertex Ventures US with participation from existing investors Costanoa Partners and Torch Capital. Industry veterans Green Spoon Sales participated in the round as well. Vividly has raised $23M to date and will use the new funding to accelerate product development, scale its go-to-market team, and continue to empower brands to take control of their trade promotions - the second-largest cost behind manufacturing for these brands. As part of the investment, 645 Ventures Managing Partner Nnamdi Okike will join its board.
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